The three elements of effective issues mangement.
All posts by Noel Turnbull
A quick introduction to PR planning
How to think strategically.
The complete guide to PR planning
A new conceptual model for public relations planning and its practical implications.
An introduction to stakeholder theory
Stakeholder management and strategic planning.
A plain person’s guide to change management
While there has been much scholarly study of how change managers transform organisations, there has been no simple guide to what change managers do. This guide has been prepared to remedy that lack.
RMIT PR planning workshop materials
Public relations strategic planning.
Come in Spinner: Sixth time lucky for aged care communications
The Productivity Commission is starting what will be the sixth major inquiry into aged care funding – a policy area which has become a no go area because of poor initial communications.
Come in Spinner: The hardest advice to get accepted
Probably the hardest job for a PR adviser – whether the client is a politician or a CEO – is to get them to mouth the phrases: ‘I don’t know’, ‘I was wrong’ and ‘I need to think about that’.
Come in Spinner: Act 107 scene 36 in the miner’s serial campaign
From the recent subtle shift in the mining sector’s anti-resource rent tax someone, somewhere deep in the mining lobby, has suddenly remembered the first anti-land rights campaigns.
Come in Spinner: Rudd and Abbott searching for PR’s holy grail
Throughout Australia – and the world – there are hordes of PR people, think tanks, politicians and others who spend their days and nights thinking about the holy grail of PR: how to frame issues, events, products and ideas in ways which set the agenda for debate and action.