The more detailed online media monitoring statistics become, the greater sense of perspective we get about what people see as important.
Come in Spinner: Who was being looked after?
Tony Abbott's brave offer to go on patrol in Afghanistan was doomed.
Come in Spinner: The PR justification for toxic workplaces
One of the PR industry’s most problematic activities is dreaming up justifications for toxic workplace practices imposed by psychopathic managers.
Come in Spinner: The classic art of Opposition
The old tactics of Opposition governments might have some advantages for modern Oppositions.
Corporate storytelling: an interview
An interview with Noel Turnbull by Yamini Naidu of One Thousand and One organisational storytelling.
Come in Spinner: Words, sticks and stones
One of the great achievements of the post-World War Two consensus – the moderation of political language – is starting to unravel a little bit.
Come in Spinner: Good policy from a government in trouble
Most governments in political trouble immediately reach for a pot of populism and the pumps which spread the money around. The Queensland Government seems to be trying to test the contrary assumption.
ACT PRIA Golden Target Awards speech
A keynote address delivered to the Public Relations Institute of Australia's ACT Awards for Excellence in September 2010.
Come in Spinner: Who does the minority government really challenge?
The greatest challenges and uncertainty created by the new minority government are not for politicians or business - but for an Australian media trapped in clichéd, formulaic political coverage.
Come in Spinner: An elegy on the joys of missing an election campaign
I was glad I missed the election and was very sorry at not being able to vote for Angela Merkel.