Public relations is pervasive in society. PR people are more numerous than journalists and work for governments, companies, charities, environmental groups, trade unions and even the media itself.

With over 40 years’ experience in the field, Noel Turnbull has witnessed first hand the expansion and development of an industry which is now integral to everything from persuading you to buy a chocolate bar, through investing your money, to influencing how you vote and where you go to school.

This book aims to help people understand how the industry became so pervasive; where the industry came from; how it is structured; who the key players are; and, what PR people actually do in their daily professional lives — helping PR practitioners get better at their jobs, while simultaneously helping the public to understand what the PR people are up to.