Every PR person in the world is at some stage or other trying to promote some product, service, concept – or even themselves – as the next big thing.
All posts by Noel Turnbull
Come in Spinner: The plural of anecdote is/is not data
One of the biggest problems facing anyone interpreting what is going on in politics is that they simply don’t have access to the most important research political parties and governments undertake – qualitative polling.
Come in Spinner: Why is populism so popular with politicians?
With an election looming one thing we can be certain about: populism will be more popular with politicians than almost any other form of political activity except alliteration.
Come in Spinner: Companies and NGOs — how close is too close?
The BP Gulf of Mexico oil spill is not only creating a mess in Florida and nearby States – it’s also creating a massive mess with BP’s decades-long campaign to work with NGOs on environmental issues.
Come in Spinner: The Howard rejection — it’s more complicated than you think
Already the spin is in – John Howard got knocked back for the ICC job because he opposed the Zimbabwean Government. Sadly, it is much more complicated than that.
Come in Spinner: Does anyone in Canberra really know anything?
In science, getting closer and closer can lead to revelations. In political science, it often makes things darker and harder to see.
Come in Spinner: On the road to Canberra
People with influence and money have much better access to Canberra than ordinary Australians and interest groups.
Come in Spinner: When one hand doesn’t know what the other is doing
In the space of a month we have had two major national campaigns launched. What is odd about them is that they are sending precisely opposite messages.
I will survive! Surviving an economic crisis
An address delivered to the Public Relations Institute Association Breakfast in March 2010.
Addiction to soundbites and the media
How to provide communication antidotes for media-obsessed CEOs, Ministers and Ministerial staff.