Everybody in PR agrees that social media is revolutionising PR – it’s just that most of them are a bit vague about exactly how.
All posts by Noel Turnbull
Come in Spinner: Living on another planet
For many Australians, you don’t have to read sci-fi to get the sense of living on another planet, or in an alternative reality. It is a constantly unsettling thought promoted by our politicians and our media.
Come in Spinner: A new narrative for Julia Gillard
The most effective narratives are not dreamed up by political advisors, creative in advertising agencies or PR people but are anchored in authentically compelling stories which match the reality of human life and nature.
Come in Spinner: An unexpected mystery at the atheists’ convention
It seems like a bit of a mystery when you hear at an atheists’ convention what a good job Christians are doing to help defend the rights of women against fundamentalist Muslims.
Come in Spinner: Drugs war reforms will sink on fear and sunk cost fallacies
The drugs war is a prime example of something that politicians and some corporate leaders do all the time – get caught up the sunk cost fallacy which might be colloquially designed as sending good money after bad.
Come in Spinner: : Conservatives and climate change: it’s complicated
New research provides some intriguing insights into why, and what sort of, conservatives oppose climate change and distrust scientists.
Come in Spinner: Just a little bit embarrassing
One of the great things about shameless use of rhetoric and ridicule is that it inspires backbenchers to bay for more. One of the less great things is that it can come back to haunt you.
Come in Spinner: A momentous day
It’s a little over a month away from one of those immensely important historic dates – April 25 - which prompt us to think about who were are and how we got here.
Come in Spinner: PR and the loss of civility
Are the PR industry and the media to blame for the loss of civility in public life?
Come in Spinner: A kerfuffle in a cocktail glass
The PR industry is experiencing a bit of a kerfuffle in a cocktail glass at present.