Up until recently Morrison has managed one bit of very successful marketing – himself. But now the real ScoMo – the one seen in his career before politics – is becoming more apparent.
Bevan Hurley, writing in the New Zealand publication Stuff on 16 February 2020, recounts Morrison’s 1998-2000 career as NZ Office of Tourism and Sport CEO during a period the local media called The Tourism Wars. Boards were sacked and claims and counter-claims involving everyone from the PM to various Ministers and officials ultimately culminated in the Government’s defeat and the election of a Labour Government.read more
Australia has, as usual, meekly followed suit to ban Huawei from a potential 5G network at the behest of the United States.
The British are being a bit more independent and arguing that the problem can be managed – if there is a problem – and is at risk of angering the other Five Eyes nations which merrily spy on people around the world.read more
Australian CEOs get paid megabucks – many multiples of their staff; get paid huge sums to go away when they fail; and, their boards use all sorts of spin to justify it all.
As for the spin and spinners more later, but in the meantime it is probable that the CEOs often fail because they simply don’t recognise the threats and problems their businesses face even when they have the advantage of referring to very recent history.read more
Scottie from marketing called in Russel from marketing for help. And didn’t that go well?
Russel Howcroft is a former George Patts CEO; Executive General Manager of Network Ten, who moved to PwC as Chief Creative Officer shortly before the network went into voluntary administration; and, a star of the TV program The Gruen Transfer.read more
There is no doubt about climate change denialists – they keep shifting shape and keep manoeuvring to cast doubt on scientific reality – irrespective of whatever events make their arguments look ridiculous.
While it is easy to be distracted by buffoons such as Liberal backbencher, Craig Kelly, and the Nationals Leader, Michael McCormack who is a self-proclaimed expert on inner-urban lunacy the real problem is the subtle, relentless, constantly evolving long term campaign to deny and cast doubt on the science or distract attention from the issue.read more
Australia’s pre-eminent rent seekers must be salivating at the thought that the PM might ‘evolve’ its policy on climate change and will be counting up the billions they may reap from his likely emissions ‘reductions’ schemes.
The Prime Minister has already made clear the constraints he will place on any climate change policy ‘evolution’. He recently told the ABC that “We want to reduce emissions and do the best job we possibly can and get better and better and better at it. I want to do that with a balanced policy which recognises Australia’s broader national economic interests and social interest.”read more
While Scott Morrison was saying it was fortunate no-one had died on Kangaroo Island and forcing people to shake his hand another PM quietly, and without seeking publicity, showed him how he should be behaving.
NZ PM Jacinda Ardern and family decided to have a holiday in Australia in the south east Queensland area. She has apparently been here for a while and perhaps no-one would have known but for the proprietors of a cheese shop and a winery who recognised her when she visited their businesses.read more
The Morrison Government’s is trying a new ploy – one which is beyond even the wildest satirical imagination. It has hired an empathy consultant.
As the Federal Government slashes departmental staff, sheds policy expertise and makes it explicit that they want public servants to do what they are told rather than think there is one group of people loving it – consultants – and now the consulting hordes include an empathy specialist.read more
The problem with Scott Morrison is not that he is a marketing man but that’s he actually not a very good one.
The Scottie from marketing criticism directed at the PM from many journalists and critics is partially based on a misunderstanding of what marketing is – simply conflating it with advertising, PR and sloganeering; partly based on a bit of hypocrisy; and partly on an inability to make a critical assessment of the marketing he actually does.read more
This is the last of the odds and sods for the year. The blog will be back next year.
One step forward and two steps back
Cambodian Prime Minister, Hun Sen, has been alternatively releasing people, such as opposition leader Kem Sokha from house arrest, while banning him and others from participating in politics or leaving the country.read more
An insider’s view of how public relations really works