Is a woman more likely to be killed by a terrorist, attacked walking down a street at night, or killed by their partner?

That was the question the blog asked during a talk it gave at the Melbourne Forum recently on why pundits get it wrong and which canvassed probabilities, predictions and election forecasts. From the murmurings it was clear that the audience knew the answer. But from media coverage, and political reaction to, the concurrent issues of Ebola and terrorism it is clear we could be seeing an example of what Peter Sandman described as a tendency to be worried about risks we needn’t worry about and not worried enough about ones we should. read more

The latest International History of Public Relations Conference proceedings are now available. As usual they contain fascinating, surprising and enlightening insights into PR history – from papal PR to the anti-slavery UK celebrity book tour by Harriet Beecher Stowe.

Perhaps the most significant paper, however, is by Professor Michael Kunczik on public relations for money, particularly in the context of German historical experiences. The paper explores the communication realities which have been based on Talcott Parsons’ and Adam Muller’s theories about money as a medium of language and a general instrument of communication. The blog wasn’t aware of Muller (a 19^th century German economist) who apparently pre-dated Parsons in forming the theory. Obviously, after German hyperinflation, post-war reconstruction and then reunification monetary policy, money and communications around it are extremely important to German consciousness but Kunczik takes his investigation much wider including looking at currency and national identity. read more

If George Orwell was alive today no doubt he could write a scathing condemnation of the weasel word apologies which emerge from companies and institutions after lawyers and PR people have laboured over words which seem right but deep down don’t really say much at all, murder the English language and obscure the truth. read more

A remarkable journalist has written a remarkable book about a remarkable politician. Tim Colebatch’s Dick Hamer The liberal Liberal is elegantly written and is probably the best (and certainly at least equal to) book about politics and a political leader since Don Watson’s Recollections of a Bleeding Heart. read more

Philip Tetlock (see the blog seriatum) has launched a new program – the Good Judgment Project – which is designed to help people make better forecasts about politics and other things. Tetlock is the famous psychologist whose 18 year research project, published as Expert Political Judgement in 2005, demonstrates that most forecasters get things wrong and that the more famous the pundit the more likely they are to be wrong. An indication of how significant it might be is the enthusiastic praise from Daniel Kahneman, of Thinking Fast and Slow fame who has said of Tetlock’s new project: “With some confidence, we can predict that another landmark of applied social science will soon be reached.” See www.edge.org The blog will be talking about all this, along with some other things, at a Melbourne Forum members’ discussion Why pundits get it wrong: Polls, probabilities and election predictions on October 8. Researcher John Armitage will be sharing the discussion which will be moderated by John Ridley of Clifton Consulting under Chatham House rules.  The Good Judgment research team is based in the University of Pennsylvania and the University of California Berkeley. The project is led by Tetlock, Barbara Mellers, an expert on judgment and decision-making, and Don Moore, an expert on overconfidence. Other team members are experts in psychology, economics, statistics, computer science and interface design. The projects website, https://www.goodjudgmentproject.com/ , says: “We are participating in the Aggregative Contingent Estimation (ACE) Program, sponsored by IARPA (the U.S. Intelligence Advanced Research Projects Activity). The ACE Program aims ‘to dramatically enhance the accuracy, precision, and timeliness of forecasts for a broad range of event types, through the development of advanced techniques that elicit, weight, and combine the judgments of many intelligence analysts.’ The project is unclassified: our results will be published in traditional scholarly and scientific journals, and will be available to the general public.” The fact that the project is being funded by US Intelligence may worry many but, as the blog reported in July this year, some of the best recent research on forecasting was carried out by a team at a Canadian defence agency. See http://noelturnbull.com/blog/more-predictive-perils/ The new Tetlock project is already getting quite a bit of publicity- see https://www.goodjudgmentproject.com/ , http://www.economist.com/news/21589145-how-sort-best-rest-whos-good-forecasts and http://www.bbc.com/future/story/20140612-the-best-way-to-see-the-future Some of the project is based on the wisdom of crowds approach which Francis Galton talked about in the 19^th century. Just as one should not discount the new Tetlock and the Canadian research because of the intelligence links one should not discount Galton’s views on forecasting and other subjects because of his unfortunate views on eugenics. What is particularly interesting is that the project is throwing up advice about how to make better forecasts around the acronym CHAMP which the FT (6 September 2014) summarised as: using comparisons as a starting point; looking at historical trends; averaging opinions (the Galton approach); using mathematical models; and, understanding your biases and avoiding clinging to old predictions in the face of new evidence. The last is the hardest for most people needless to say. read more

What the PR world needs now is……to take some lessons from agricultural extension practices. The suggestion was made by Dr Peter Sandman, the renowned risk communication expert, in a discussion with the blog and Tony Jaques of crisis and issues management renown.

Agricultural extension work has been crucial to programs such as the Green Revolution which helped transform crop yields throughout the world. Australia has been a leader in the field and Frank MacDougall, who worked for the Dried Fruits Board, then the Empire Marketing Board, advised President Franklin D Roosevelt, and finally worked for the UN Food and Agriculture Organisation, was not only a pioneer of PR in Australia but also a pioneer in agricultural extension and social marketing. Basically agricultural extension involves taking the products of scientific research and new knowledge and applying them to agricultural practice through farmer education. It is interdisciplinary and draws on all sorts of theoretical knowledge from seeds and genetics to soil chemistry. MacDougall did this under the banner of “marrying health and agriculture”. The blog and Mark Sheehan mention him and his role in Australian PR history in a paper, The impact of divergent historical and cultural factors on convergence in global communication practice, in Asia Pacific public relations journal, vol. 14, no. 1&2, pp. 33-49. read more

The problem with interns is not only world-wide but, more worryingly, also over-represented world-wide for the PR industry.

The Economist publishes a feature, the Daily Chart, which illustrates various trends or situations. On September 8 2014 it published one on interns around the world. The source was an analysis by LinkedIn of the profile of its members – sample size 313 million – to try to work out where it was easiest to get work experience and, most importantly, which industries were most likely to keep you on beyond the serious introductory coffee-fetching period. read more

The blog, in the last post, indicated that Dr Johanna Fawkes new book on ethics,  Public Relations Ethics and Professionalism,  was due out early next year. In fact it is out now and can be ordered at http://www.routledge.com/books/details/9780415630382/ Apologies. Hopefully libraries in universities offering PR courses will order it. And if they haven’t already readers might consider pushing for it to happen. read more

The problem with most PR industry discussions of ethics is that they are often a mix of the banal, the simplistic, the confused and the delusional – leavened occasionally by some good case studies, some philosophical thinking and some virulent criticisms by the industry’s opponents.

An indication of the simplistic and the delusional was displayed recently by one of the US industry’s most senior practitioners, Rob Flaherty, Ketchum senior partner, president and chief executive officer. In a message to the World Public Relations Forum before the group’s Madrid meeting later in September he touted the inspirational thoughts that communications, and the endless quest for better dialogue, is inherently a force for good in the world. He went on to say that our industry can offer extremely valuable advice on what audiences expect, what they will look for and how to meet their expectations. read more