An address delivered to the Public Relations Institute Association Breakfast in March 2010.
Addiction to soundbites and the media
How to provide communication antidotes for media-obsessed CEOs, Ministers and Ministerial staff.
Games, scenarios and chaos
What they mean for strategic planning.
The legitimacy of issues management
A framework for Government issues management.
A quick guide to issues management
The three elements of effective issues mangement.
A quick introduction to PR planning
How to think strategically.
The complete guide to PR planning
A new conceptual model for public relations planning and its practical implications.
An introduction to stakeholder theory
Stakeholder management and strategic planning.
A plain person’s guide to change management
While there has been much scholarly study of how change managers transform organisations, there has been no simple guide to what change managers do. This guide has been prepared to remedy that lack.
RMIT PR planning workshop materials
Public relations strategic planning.