How to think strategically.
A new conceptual model for public relations planning and its practical implications.
Stakeholder management and strategic planning.
While there has been much scholarly study of how change managers transform organisations, there has been no simple guide to what change managers do. This guide has been prepared to remedy that lack.
Public relations strategic planning.
The Productivity Commission is starting what will be the sixth major inquiry into aged care funding – a policy area which has become a no go area because of poor initial communications.
Probably the hardest job for a PR adviser – whether the client is a politician or a CEO – is to get them to mouth the phrases: ‘I don’t know’, ‘I was wrong’ and ‘I need to think about that’.
From the recent subtle shift in the mining sector’s anti-resource rent tax someone, somewhere deep in the mining lobby, has suddenly remembered the first anti-land rights campaigns.
Throughout Australia – and the world – there are hordes of PR people, think tanks, politicians and others who spend their days and nights thinking about the holy grail of PR: how to frame issues, events, products and ideas in ways which set the agenda for debate and action.
A discussion paper prepared in May 2010 on behalf of local community groups.