It has been axiomatic in public relations that timely and appropriate apologies are a critical part of issues and crisis management. But, what if the apologies get out of hand, end up doing even more damage and are just inappropriate?
Tony Jaques regular Managing Outcomes e-newsletter (http://managingoutcomes.wordpress.com/ ) asked earlier this month if “bad apologies damage issues and damage reputations” ; and, Lance Armstrong’s Oprah appearance has seemingly raised almost as many questions about the apology strategy as it has about what Armstrong did wrong.