Companies, politicians, marketers and many others constantly aspire to finding, suggesting, mimicking or demonstrating authenticity. The ongoing saga of the real and the other Julia are but one manifestation of that.
Come in Spinner: Why we make dumb choices
Why do political pundits, company directors, stock broking analysts, investors, policy people, governments and just about every one you can think of make dumb choices?
Come in Spinner: Pundit time strikes again
Why do pundits keep making predictions even though their track record is so bad?
Come in Spinner: Why do we believe so much that’s wrong?
One of the great conundrums of modern life is how so many people have come to believe so much which is just plain wrong.
Come in Spinner: Signals amidst the noise
Could computers and IT, rather than destroying the traditional media, help us understand what’s wrong with it?
Come in Spinner: Floods of giving and promotion
Lots of companies are giving time, money and services to help flood victims. The problem PR people face in these situations is how to help while ensuring that what they do doesn’t spill over into counter-productive self-promotion.
Come in Spinner: From scrolls to codices to iPads
One of the most significant events in human history was the technological shift from scrolls to codices. But while the Christians lead the way with the codex they are catching up, a bit late, with the next piece of revolutionary technology.
Come in Spinner: Yes and no
Australian politics – aided by much of the media - is experiencing one of those idea-free periods enjoyed by the US when the know-nothings were around and again with their re-appearance in Tea Party form.
Come in Spinner: How do you react to “community” outrage?
Adshel's gay safe sex ad saga is a case of the worst of all possible worlds - being gutless and dumb and then belatedly principled with worldwide publicity focussing on the former.
Come in Spinner: Not even wrong
No-one can really judge whether the Michael Caton and Cate Blanchett ads are any good until research is done on community reactions.