The PR industry is experiencing a bit of a kerfuffle in a cocktail glass at present.
Universities in Australia and the UK have been spending more and more on marketing themselves, and seeking to create unique brands which will allegedly help them succeed, often with very doubtful results.
The Power Index’s Top 10 PR people raises some fascinating questions about how you judge PR people and their influence in what is essentially a transient industry operating within complex societies.
Amidst all the turmoil within the Middle East diplomats, governments, communities and political advisers spend an enormous amount of time trying to frame the turmoil and events in ways which best suit their own aims.
Companies, politicians, marketers and many others constantly aspire to finding, suggesting, mimicking or demonstrating authenticity. The ongoing saga of the real and the other Julia are but one manifestation of that.
Why do political pundits, company directors, stock broking analysts, investors, policy people, governments and just about every one you can think of make dumb choices?
Why do pundits keep making predictions even though their track record is so bad?
One of the great conundrums of modern life is how so many people have come to believe so much which is just plain wrong.
Could computers and IT, rather than destroying the traditional media, help us understand what’s wrong with it?
Lots of companies are giving time, money and services to help flood victims. The problem PR people face in these situations is how to help while ensuring that what they do doesn’t spill over into counter-productive self-promotion.