The Walt Disney Channel has managed to pull off a very successful PR coup which does “surprise” us even if on closer analysis it may not be that surprising at all.
The latest Census figures ought to cause some red faces among advertising agencies, PR people and politicians. Sadly they probably won’t.
The transition to the dark side, as the media characterises the move of their own to PR, is not automatic.
A new report has shown some light on the state of the Australian PR consultancy industry and suggests that the once dominant players are no longer quite so dominant.
The media relations part of public relations is still grappling with the same problem – how to operate in a mainstream media environment where selling in stories is either impossible or ridiculously easy.
If you have a dismissive attitude to public relations, you will be delighted to discover that research has uncovered something very interesting about young PR students.
Everybody in PR agrees that social media is revolutionising PR – it’s just that most of them are a bit vague about exactly how.
For many Australians, you don’t have to read sci-fi to get the sense of living on another planet, or in an alternative reality. It is a constantly unsettling thought promoted by our politicians and our media.
The most effective narratives are not dreamed up by political advisors, creative in advertising agencies or PR people but are anchored in authentically compelling stories which match the reality of human life and nature.
It seems like a bit of a mystery when you hear at an atheists’ convention what a good job Christians are doing to help defend the rights of women against fundamentalist Muslims.