The media relations part of public relations is still grappling with the same problem – how to operate in a mainstream media environment where selling in stories is either impossible or ridiculously easy.

If you have a dismissive attitude to public relations, you will be delighted to discover that research has uncovered something very interesting about young PR students.

Everybody in PR agrees that social media is revolutionising PR – it’s just that most of them are a bit vague about exactly how.

For many Australians, you don’t have to read sci-fi to get the sense of living on another planet, or in an alternative reality. It is a constantly unsettling thought promoted by our politicians and our media.

The most effective narratives are not dreamed up by political advisors, creative in advertising agencies or PR people but are anchored in authentically compelling stories which match the reality of human life and nature.

It seems like a bit of a mystery when you hear at an atheists’ convention what a good job Christians are doing to help defend the rights of women against fundamentalist Muslims.

The drugs war is a prime example of something that politicians and some corporate leaders do all the time – get caught up the sunk cost fallacy which might be colloquially designed as sending good money after bad.

New research provides some intriguing insights into why, and what sort of, conservatives oppose climate change and distrust scientists.

One of the great things about shameless use of rhetoric and ridicule is that it inspires backbenchers to bay for more. One of the less great things is that it can come back to haunt you.

It’s a little over a month away from one of those immensely important historic dates – April 25 - which prompt us to think about who were are and how we got here.