John Pesutto – what are his chances?

Election night TV coverages blur into one big indigestible mass as the years go by. Yet every now and again a few stand out.

For progressives it was the sinking feeling as Scott Morrison won in 2019 and the clear early indication from Penny Wong’s body language. For Victorians it was probably the sight of John Pesutto, serving as an expert commentator on the ABC coverage while losing his Hawthorn seat in the Andrews landslide. read more

Murdoch media problems

The good news for the Murdoch media is that it’s not the most distrusted brand in Australia – despite the efforts of its journalists.

The bad news is that – according to the Roy Morgan Research Most Trusted and Distrusted Brands research – it is the fifth most distrusted behind Facebook, Optus, Telstra and Amazon. It just edges out Harvey Norman, whose ads in newspapers provoke much irritation, which rated sixth. read more

Why the Dutton Voice strategy won’t work

Opinion polls suggest Peter Dutton and his media accomplices – both Murdoch and the Nine Newspapers – are having some initial success in confusing The Voice issue.

It’s not surprising as the tactic has worked very well in many countries in many situations for a long time as the blog recently described.  It also suits the media which mainline on a daily fix of controversy and what ifs. read more

A communication contrast

When companies try too hard to come up with quirky slogans or creative takes on their expertise the end result is often a dog’s breakfast, cliché-ridden text or incomprehensible New Age-y stuff.

Tony Jaques of the excellent Issue Management website and newsletter recently came across a classic example topped off with what seems to be either illiteracy or a new form of modish managerialist style. read more

Whither the RSL

The influence of the RSL in Victoria – and in Australia as a whole – is declining in inverse proportion to its poker machine revenue.

Back in the immediate post WWII period the RSL was a powerful political body and a strong voice for veterans. While it got pre-occupied with Reds under the Beds it did advocate for a wide range of veterans needs and rights. read more

McKinsey part 3 – from climate change to the NHS

In June 2019 McKinsey arrived at the US Aspen Ideas Festival. Their major speaker was Dickon Pinner, co-founder of the company’s sustainability practice.

Bogdanich and Forsythe report that he delivered a lecture inevitably illustrated by PowerPoint slides charting carbon dioxide levels going back 350,000 years and predicted what we all know (except for the intentionally disbelieving) that there was a case for urgent action.  As McKinsey says on its website “We are committed to protecting the planet.” read more

McKinsey part 2 – from tobacco and opioids to health care

The blog has written about the PR campaigns to cast doubt on all sorts of things – from climate change to tobacco.

Hill & Knowlton were early advisers in the tobacco wars but McKinsey was at their side working with Phillip Morris, R.J. Reynolds, Lorillard, Brown and Williamson, British American Tobacco and Japan Tobacco International. It also worked on campaigns to boost cigarette sales in Germany and Latin America. read more

An insider’s view of how public relations really works