We have to have a COVID ad

There is one thing almost everybody commenting about Australia’s poor vaccine roll out agrees with – the need for an advertising campaign.

There is less agreement on what sort of ad and how it fits into any broader social marketing campaign. Ads without the benefit of being part of a wider campaign combining best practice social marketing principles, behavioural disciplines and government initiatives just make ad agencies, research companies and media proprietors richer. read more

The death of Ministerial responsibility

Once upon a time in a galaxy far, far away there was a concept called the Westminster principle of Ministerial responsibility – if you failed in your responsibility you resigned or got sacked.

It no longer applies much in Westminster and almost never ever applies in Scott Morrison’s Australia.

While Whitlam, Fraser and Howard all sacked Ministers (Howard regretted it after an initial deluge) Morrison is a different sort of creature. read more

Making rationalists and doubters count

While fundamentalist Christians are busy infiltrating the Liberal Party the Rationalist Society of Australia (RSA) and other groups have launched a campaign – the Census 21 Campaign – to encourage people to tick the no religion box in the August 10 2021 Australian Census.

The ABS says that: “The 2016 Census of Population and Housing found that three-fifths of the Australian population (61 per cent, or 14 million people) are affiliated with a religion or spiritual belief. Christianity is once again the dominant religion in Australia, with 12 million people, and 86 per cent of religious Australians, identifying as Christians.” read more

The difference between faux and genuine apologies

These days there are frequent apologies, non-apologies, refusals to apologise and extended qualifications of apologies with weasel phrases such as “this is not who we are” – despite the behaviour of the organisation uttering the words obviously being exactly who and what they are.

It’s instructive to view these faux and sincere variations of apologies within the context of the work of two Canadian-American sociologists, the late Nicholas Tavuchis and the late Erving Goffman. read more

AICD outflanks Morrison on the left

The Australian Institute of Company Directors (AICD) doesn’t immediately spring to mind as one of the major progressive voices – except perhaps in contrast with Scott Morrison.

The June issue of their magazine, Company Director, is a good example.

Start with the magazine cover which has a red background; a few pointers to articles inside; some identifying stuff; and a stark headline, ENOUGH, centred in the design. read more

Libelles in revolutionary France and Victoria in 2021

The Victorian Liberal Opposition is inept – witness their landslide loss at the last election – but now they are sinking into desperate and despicable measures.

Premier Daniel Andrews has, as everyone knows, been off work after damaging his spine in an accident at a holiday home.

As with much politics these days the accident has unleashed a barrage of grossly defamatory conspiracy theories and rumours disseminated by word of mouth and social media. read more

Climate tipping point looms

It is ironic that the most successful film – in box office terms – about climate change and dramatic changes to the earth was made by Rupert Murdoch’s 20th Century Fox.

It was called The Day after Tomorrow; took about half a billion dollars at the box office; and featured events loosely based on some Mayan prophecies. read more

Australian barriers to electric vehicles and batteries

There are two significant barriers to Australian electric vehicle (EV) take up in Australia – publicly accessible charging infrastructure suitable for a large country and Scott Morrison.

Back in 2019 when the Labor Opposition pledged to a target of 50% EVs by 2030 Scott Morrison scoffed, reprising one of his parliamentary over-the-top rants (remember his “this is coal” moment) saying Labor wanted to abolish the weekend and tradies and families wouldn’t be able to get to work or go on holidays. read more

An insider’s view of how public relations really works