The most effective narratives are not dreamed up by political advisors, creative in advertising agencies or PR people but are anchored in authentically compelling stories which match the reality of human life and nature.

It seems like a bit of a mystery when you hear at an atheists’ convention what a good job Christians are doing to help defend the rights of women against fundamentalist Muslims.

The drugs war is a prime example of something that politicians and some corporate leaders do all the time – get caught up the sunk cost fallacy which might be colloquially designed as sending good money after bad.

New research provides some intriguing insights into why, and what sort of, conservatives oppose climate change and distrust scientists.

One of the great things about shameless use of rhetoric and ridicule is that it inspires backbenchers to bay for more. One of the less great things is that it can come back to haunt you.

It’s a little over a month away from one of those immensely important historic dates – April 25 - which prompt us to think about who were are and how we got here.

Are the PR industry and the media to blame for the loss of civility in public life?

The PR industry is experiencing a bit of a kerfuffle in a cocktail glass at present.

Universities in Australia and the UK have been spending more and more on marketing themselves, and seeking to create unique brands which will allegedly help them succeed, often with very doubtful results.

The Power Index’s Top 10 PR people raises some fascinating questions about how you judge PR people and their influence in what is essentially a transient industry operating within complex societies.