Opinion poll opinions

With eight months to go before the next Federal election just how important are the opinion polls?

 Obviously they are important to the members of the media who write relentlessly about what they mean. Equally they are important to polling firms who get brand exposure which benefits the many other research activities they undertake. But how important they are in forecasting results is another question altogether. read more

Apologising for all the apologies 23 January 2013

It has been axiomatic in public relations that timely and appropriate apologies are a critical part of issues and crisis management. But, what if the apologies get out of hand, end up doing even more damage and are just inappropriate?

Tony Jaques regular Managing Outcomes e-newsletter (http://managingoutcomes.wordpress.com/ ) asked earlier this month if  “bad apologies damage issues and damage reputations” ; and, Lance Armstrong’s  Oprah appearance has seemingly raised almost as many questions about the apology strategy as it has about what Armstrong did wrong. read more

From time to time

To add to the topical items posted from time to time – particularly new speeches, articles and lectures – I’ve now opened a blog page on the site.

Not that I’m becoming an ardent  daily blogger, it’s just that I come across things from time to time which I suspect might interest people in the PR industry, people interested in the industry, students, academics and that generic category – others. read more