All posts by Noel Turnbull

A New Year Miscellany part two

Trump’s hero Andrew Jackson

Reading Ron Chernov’s terrific biography of General Ulysses Grant the blog learnt a lot about the Southern terrorism which ensured that the South won the peace even though it lost the Civil War. The blog also found out how some southerners, such as General James Longstreet, fought hard to make Reconstruction work. read more

A New Year Miscellany – Part One

Many good old techniques still work well

Politicians, advertisers and PR people love using statistics – whether accurate or not – because they believe they add credibility. The problem is that over-use, or a record of outright distortion, can detract from a claim’s credibility.

We all remember – before misleading advertising legislation – assertions about how many dentists use particular toothpaste brands and older industry people will remember the Camel ad campaigns suggesting that “three (unnamed) independent survey companies” proved that most doctors preferred Camel cigarettes. Similarly, as an example of endorsements ,Ronald Reagan didn’t use statistics – just lent his name to Chesterfield cigarettes which he gave to all his friends for Christmas according to his ads for the company. read more

Turnbull echoes Trump

Anyone who thinks Malcolm Turnbull is a step up from Donald Trump needs to look at the appointments his Cabinet Ministers are making and the way they are copying the Trump technique – don’t worry about being unable to change the law, simply appoint someone who will undermine it.

It is exemplified by the new CEO appointment, Dr Gary Johns, to the ACNC (the Australian Charities and Not for Profit Commission). The ACNC was opposed by Tony Abbott – largely at the urging of Cardinal George Pell and a number of trustee companies. Why George opposed it is a bit of a mystery but some trustee companies (who administer deceased philanthropic estates) were presumably not that keen on disclosing the fees they charged for administering said estates. read more

Newspapers not dead yet – just not making much money

Everyone trumpeting the death of traditional media would be surprised by the latest Roy Morgan Research readership report for Australian newspapers for the year to September 2017.

The newspaper proprietors have their own measure through NewsMedia Works, which used to be called Newspaper Works but changed its name in 2016, suggesting a bit of a delay in confronting reality. The blog has always liked the Morgan figures – mainly because the NewsMedia Works reports are implausibly relentlessly upbeat given the industry’s problems – while the Morgan figures are rather drier. read more

A tried and true method of reaching audiences

There has always been a very effective way of reaching and convincing audiences of your messages – find a trusted third party to deliver them.

Despite the advent of fake news and social media the principle still holds. If anyone doubts it think about who you listen to when buying a major item – advertisers, social media or some person in your office or family who knows everything there is to know about cars, TVs, computers or whatever. read more

Methodism, Marx, cooperatives and conspiracies

Since Morgan Phillips coined the phrase that Labour owed “more to Methodism than Marx” it has been repeated by many others – from Harold Wilson to Barry Jones. But what if the catchy alliteration is wrong?

Race Mathews’ new book, Of Labour and Liberty, shifts the focus from Methodism back to the co-operative or distributist ideas of Robert Owen and a long Catholic tradition starting with the Papal encyclicals Rerum Novarum and Quadragesimo through to the work and words of Cardinals Manning in England and Moran in Australia. read more

Two encouraging developments about fake news

There are two very encouraging developments on the fake news front. The first is the emergence of a fail-safe system of evaluating the truth about a claim. It works very simply – if a politician or anyone else immediately brands any claim, accusation or information ‘fake news’ one can automatically conclude that the claim, accusation or information is true and correct. read more

Taking a break…but in the meantime some odds and sods

The blog is taking a break – not for maintenance this time – but while it’s away here are some odds and sods which have caught its attention lately.

PR ethics

Given the controversy over the PR company Bell Pottinger’s issues it is worth noting that the UK Chartered Institute of Public Relations (CIPR) set up an ethics hotline some two years ago to provide advice to members on ethical questions. So far it has received nine calls. It should be said that Bell Pottinger was a member of the UK industry body, not the CIPR, although individual employees may be CIPR members. read more

Convincing media opinion leaders that climate matters

No one will ever convince the US Environmental Protection Agency Administrator, Scott Pruitt, of the reality of climate change. Well at least while he stays in the pocket of the Koch brothers and the administration as a whole continues to be staffed by former lobbyists who have gone from spreading climate change denial propaganda to being put in charge of decisions on the problem. read more