Are politicians research methods making our politics even worse?

In the next few months millions of dollars will be spent on political market research – much of it on focus groups which take the form of group discussions.

Allegedly it allows political parties to identify what people are thinking and how to respond to that. It is not a consultative project but rather one often devoted to testing ideas which form the basis of slogans. It also won’t be much about policy unless it is to elicit ideas for attacks on opponents’ promises. read more

Ad industry creatives target fossil fuel clients

In 1948 the American polymath, Harold Lasswell, formulated five questions: Who says what, which channel, to whom, and with what effects. He later added two more suggested by a critic: For what purpose and under what circumstances.

In a world saturated with persuasive communications – for both legitimate and nefarious purposes – it is a useful tool to de-construct who is saying what, how and why. read more

Is Morrison’s research no longer the fountain of all wisdom?

Scientists’ reputations live or die by the quality of their research. Politicians think their careers live or die by the quality of their attitudinal  research but forget that attitudinal research might be powerful but not unerring.

Scott Morrison, who is obsessive about market research and how it helps him craft three word slogans and position himself, seems to be having a bit of hard time actually putting whatever his research is telling him into practice. read more

What successful can-do capitalism culture could teach Morrison

Scott Morrison is all for can-do capitalism. But it’s a pity he’s not prepared to take on the lessons from some of the world’s most successful companies on how to produce a healthy, productive corporate culture.

Brian Donovan of Donovan Leadership recently did a small scale survey of Australian leaders on the subject and cited as amplification a Harvard Business Review article by Emma Seppälä, of Yale School of Management and Kim Cameron, the William Russell Kelly Professor of Management and Organizations at the University of Michigan. read more

Truth and Integrity Project release Disgust and Distrust Report

The Truth and Integrity Project has released a major report – Disgust and Distrust…and what communities are doing about it.

The report says: “There is no greater manifestation of community disgust and distrust in Federal politics than the proliferation of independent candidates, community-based campaigns ranging across integrity, climate, the ABC, science, technology, education, trade unions and many other issues. “ read more

Albo should take a leaf out of the Bracks slogan – Labor Listens

There is probably nothing quite like making suggestions for Labor policies as a catalyst for generating even more suggestions.

Indeed, it seems there are so many more people out there with ideas about policy that it’s amazing Labor isn’t picking up on some of them rather than persisting with a series of inchoate and unconnected announcements which have no overall framing or narrative. read more